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A Brand Guide is a key tool developed to help ensure the brand's consistency throughout the development and implementation of all current, and future marketing material. The Brand Guide must be followed by anyone who is creating marketing material using your brand's identity.
Essential elements of a Brand Guide include:
The colour palette
Unique versions of your logo and how, and where they are to be used eg, Brandmark, Wordmark. A well developed Brand Guide ensures brand standards of marketing materials are met, and consistent.
Think of your brand identity as your company’s personality. It’s how the world recognizes you and begins to trust you. If you see someone change how they look and act all the time, you won’t feel like you know who they are, and you certainly wouldn’t trust them.
If you have any questions on Brand Guides, and the importance of creating on for your business please PM us, or contact us via email at email@example.com
We would love to hear from you.